The assignment was to analyse the digital customer journey and develop proposals for optimisation. The assignment came from the owner/founder/CEO of Antwerp Amusement Center. The proposals were then implemented by himself.

Initially, the website was thoroughly revised. The structure was changed to make it easier and faster to find your way around the information. A whole number of pages were removed from the website to focus on the essentials. Texts were significantly shortened to focus on the message. The FAQ page was updated and expanded based on the most frequently asked questions. Prices for the various activities were communicated in a uniform way.

The booking module was also adapted, with the flow becoming more logical and visually clear until payment. In addition, a cross-selling module was installed to encourage guests to book an additional activity immediately.

The digital flow for managing requests from schools, companies and organisations was also changed. A module with the different activities and catering formulas was developed, allowing for much faster creation and adaptation of the offers. The format of the offers was also modified and the overview of the different rates and the total price was presented more clearly.